Cyber Security Marketing Ideas & Tips: Six Things to Do Differently for Sales Enablement Working with our clients on a range of cybersecurity marketing efforts , from market assessment to branding and messaging to marketing program development, we set the foundation for sales to get in front of the right prospects in the right way to drive the company’s overall growth objectives. State of cybersecurity in India 2020. Cybersecurity Snippets. Trust does not happen overnight. When I started Digital Operatives, I had no idea what I wanted it to become. Medical services, retailers and public entities experienced the most breaches, wit… Target audience Chemical Explosives and Microbiological Hazards Division (CEMHD) Electrical Control and Cyber Security (EC&CS) Specialist Inspectors and Energy Division (ED) ... Cyber security is a term used to define measures taken to protect IACS against threats and through accidental circumstances, actions or events, or through There are a wide variety of possible vehicles, from industry-specific security websites to broad paid advertising campaigns. Here are a few ways you can protect yourself and stop hackers from compromising internal actors. Interestingly, I don’t really remember a single “paying customer” who was drawn to us because of our blog or website. My plan is to do better here. So we got the introduction and the meeting setup with the CISO through our blue-team “friend” who used PAINT on a recent engagement. The cyber-security market over Digital Operatives’ relatively long existence has evolved significantly. 3. To be clear, I do think there is value in engaging with cyber security professionals. European Cyber Security Month Recommendations for ALL ECSM Activity Planning Target audience, please develop if more * European Cybersecurity Challenge (ECSC) European Cybersecurity Skills Framework NIS in Education Cybersecurity Higher Education Database You may also like. In the cybersecurity world, at the enterprise level, you have the CIO or CTO, the CISO, and then the department managers and analysts. Privacy Policy. What content do we have available on our website to encourage the decision makers to engage with Digital Operatives as opposed to feeling like they’d be wasting their time? When the Mirai virus was used in the Dyn DDoS attack in the fall of 2016, savvy security firms were reaching out with blogs and emails telling companies how to protect their network from DDoS attacks and secure their IoT devices. Cyber Security attacks can target anyone, anywhere. The Cybersecurity Argument For And Against Device Encryption Government officials argue that encrypted communication poses national security risks. We hoped to entice our customers to do business with us because we were “ahead”. While there are some recent and very public examples of indiscriminate cyber attacks, such as WannaCry, the most devastating attacks are usually those that target a specific organisation for a specific reason. Cyber Security. In our recent blog, 9 Reasons for SMB CEOs to Invest in Their B2B Social Media Strategy, we review why and how leaders should use social media posts to establish thought leadership and start communicating with prospects. But … S0231: Skill in identifying how a target communicates. Home. Each of those businesses’ target audience I’m sure was carefully crafted by their founders based on a perceived market need for their potential products or services. Target cyber breach hits 40 million payment cards at holiday peak. What every IT department needs to know about IT audits. While reaching the C-suite and speaking directly with the financial decision-maker is the goal of many firms in the cybersecurity market, it is important to remember that many CIOs and CISOs have potential vendors suggested to them by their teams. Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategies & Campaigns, “Step-by-Step Guide to Finding the Right Cybersecurity Marketing Partner. We are working on many solutions that may just be “one size fits all” capabilities that present decision makers with an actual easy button. Home   /   Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategies & Campaigns, Growth-Driven Support for Cybersecurity Firms. To provide you with the best experience, please share your location. Perhaps we’ve missed the boat on the “sell you a box” opportunity. It also depends on how quickly to a ransom demand, how vulnerable your security is, and how vigorously you keep employees trained about phishing emails, etc. Download now . We’ll have to be careful to direct eyes appropriately based on the needs and concerns of each person respectively. We have been the team you want to engage when you need creativity to solve your problems, not a one size fits all box to put in your datacenter. Finding the right message for your audience is particularly effective when you’re telling them something they don’t know and relating it to an existing need. While these steps serve as the foundations for a good program, they will only achieve marginal results unless you add the final key ingredient: persistence. To be effective, your content should touch on the pain points your security prospects are facing—the talent shortage, the lack of confidence in how tools are being used, or the volumes of security threats that go undetected or de-prioritized. We also make many additional security tools available for customers to utilize, including 2-factor authentication and transaction alerts. Further, I’d like to meaningfully redesign our public presence to appeal to the decision makers. These days everyone can be the target for a ransomware attack if they have attractive data and essential data. Getting Started with Cyber Security Read more video. Anyone who is marketing and selling cybersecurity solutions and services is well aware of the challenges and opportunities at hand. Thousands of people have downloaded the code from our Cyber Fast Track project called PAINT (Process Attribution In Network Traffic) since we put it up on our website. eBook. Unless you have a large budget, we usually help clients identify long-tail keyword phrases where they can get better positions at a lower price. Learn how to stop hackers, prevent tracking, advanced anonymous browsing and counter government surveillance On another note, as popular as the tool was amongst various government and military folks during the Cyber Fast Track conferences (so I heard), absolutely ZERO government customers showed interest in its continued development. The internet of things has transformed the healthcare sector, allowing security practitioners to easily share information and deliver personalized treatments. In addition, security solutions often require more vetting and consideration than other purchases given their nature. Step 1: Identify and segment your target audience. The following is excerpted from “Avoiding the Bullseye: CyberSecurity Lessons from the Target Litigation” a recent paper written by David M. Furr, JD and originally published on the American Bar Association website. Hackers breached the Amazon accounts of several third party vendors using stolen credentials obtained through the dark web to post fake deals and steal cash. While thousands of people downloaded it, I doubt many people would help pay for its continued development. Below are a few of the highlights from the eBook. He says the added benefit for Target from ongoing training is employee retention in a highly mobile career sector. Sign up to keep up to date on our latest news and resources. Bringing a new technology and company into their environment creates the standard fear, uncertainty and doubt (FUD) reaction. The good news is social media posts are one of the least expensive ways companies can reach prospects and begin a conversation. S0234: Skill in identifying leads for target development. A report by RiskBased Securityrevealed that a shocking 7.9 billion records have been exposed by data breaches in the first nine months of 2019 alone. If your company wants to improve demo sign-ups and drive sales, you’ll need to find ways to make your service stand out in the crowd. While this is just one example, insights like these should be taken into account to drive thought leadership content, refine your messaging, or even help inform the solutions you offer. The question is, can we do more, and how do we do it? With such a crowded landscape, many security firms are finding it increasingly difficult to have an effective cybersecurity marketing strategy that would amplify their message to the right audience as well as drive conversions and sales for them. David William Hastings, our Content Curation Expert, discusses how there are not only online attacks, but offline attacks too. For a more in-depth perspective into how the cybersecurity market is evolving and how best to position and market your firm with the help of a dedicated and reliable cybersecurity marketing agency, download our eBook, “Step-by-Step Guide to Finding the Right Cybersecurity Marketing Partner”. Stay tuned to our Digital Operatives Github Page for updates. In fact, I have a goal to release some of the exciting AI capabilities we developed on FUSION to the public soon. Cyber Security Awareness Training: Making In this excerpt of Targeted Cyber Attacks, authors Aditya Sood and Richard Enbody outline the cyberattack model and different vectors used to attack targets. Search by Target Audience. At the SMB level, firms have a smaller security staff and might be targeting an IT director with limited security knowledge, or even targeting a non-technical CXO or a third party who manages part or all of the security function. There has been scant evidence that releasing PAINT has done much to start the conversation with potential customers. We’ve nearly always been a service company, not a product company, but we have to do both in order to expand our offering. The National K-12 Cyber Security Education Project Directory. A question that will help us along the right path to scaling our work, I think, is: Who is Digital Operatives’ target audience? S0229: Skill in identifying cyber threats which may jeopardize organization and/or partner interests. The audience is mostly targeted through the plot of the film – as it is a common issue for society for this generation. Digital Operatives started out as a niche cyber-security company doing advanced research and development somewhat before the term “cyber” had even become part of the public’s vernacular. Over the years we’ve had many customers, but our target audience was fairly niche. The K-12 Cyber Security Education Project focuses on one part of the workforce pipeline continuum, the K-12 endeavors, and includes both informal and formal efforts. In general terms, advertising channels like Google AdWords can cast the widest net, but they can be expensive and not as targeted as other options. While not everything we do is public, I think we’ve had the impact I initially desired, and perhaps then some. What’s New. After the recent global WannaCrypt/ WannaCry ransomware attacks in May of 2017, timely messages on protecting the network and improving corporate security postures were being written before the virus had crossed the Atlantic. I think it’s an important step in developing a relationship with the community. For instance, the speaker may explain how a bad actor planted an infected USB Ninja Cable into a new hire’s work cell packaging, and upon plugging the cord into their device, was injected with malicious malware. Many of those professionals work in industry and government and are potentially our first lead-in with a big customer. It is Easy to Ensure Cyber Security With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. Digital Operatives first target audience for its website was its potential customers. With cybersecurity clients spanning network security, mobile security, SIEM, threat detection and more, Magnetude Consulting can lead a range of cybersecurity marketing initiatives, often working with clients on an ongoing basis to support go-to-market efforts—from customer acquisition to retention to market expansion. It requires time, exposure and commitment. For companies more focused on rapidly uncovering new sales opportunities, we’ve seen success with highly targeted and personalized email nurture campaigns. Master Certificate in Cyber Security Course (Red Team) View All Cyber Security Courses. That’s what we are hoping for, to start a conversation. They typically are not security experts and should be trained basics of security. Security firms have an average sales cycle between six to twelve months, sometimes longer. Every blog author should ask themselves at some point, who is the target audience for this blog post, website, or tool? Indiscriminate cyber attacks often use automated techniques to scan for weaknesses and deploy exploits without any human-in-the-loopto monitor the progress of the attack (and make refined decisions about progressing with the target). Though there is clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience. Automotive Software Development with Cyber Security … For many firms, but especially for compliant (PCI, HIPAA, SEC/SOX, etc.) Cyber criminals will continue to target employees as long as they are vulnerable to these attack methods. In the past, we set ourselves up to be Subject Matter Experts. As a cybersecurity marketing agency, we understand that a one size fits all approach to marketing won’t work in this industry, where credibility is paramount. ... Avivah Litan, a Gartner analyst who specializes in cyber-security and fraud detection, saw costs for Target. There are also a number of great industry websites that cover security, but like Google AdWords, competition is high. We’ll continue to attempt to present unique perspectives on our blog for government program managers, academics, enthusiasts, professionals, private individuals, executives, lawyers, etc. Digital Operatives started out as a niche cyber-security company doing advanced research and development somewhat before the term “cyber” had even become part of the public’s vernacular. Step 2: Determine how to reach your targets. Interested applicants should submit their resume to [email protected] Cover letters are not required, but we do ask for a link to your LinkedIn profile, and we will follow up with all candidates who may be a fit. One of the biggest issues we see is when firms expect immediate results; unfortunately, the security market does not work that way. To build and maintain credibility amongst the crowd of competing voices, you need to hone in on your value proposition, gain a deeper understanding of your audience, and address their concerns through valuable content – this is where the support and guidance of a marketing partner is vital. All that being said and on a separate note, there is much I want to do personally with PAINT, which is why I open sourced it. organizations, cybersecurity is frequently the top concern that keeps management up at night. As smart cars cybersecurity is a shared task amongst all smart cars stakeholders, the target audience of this study is mainly: – Car manufacturers ... Green Hills Software Welcomes Argus Cyber Security into Its Rich EcoSystem of Automotive Partners. Magnetude Consulting recently published an eBook, “Step-by-Step Guide to Finding the Right Cybersecurity Marketing Partner”, that walks through the most important factors to consider in your decision-making process – including actionable points to identify the gaps in your existing marketing efforts. Of course, we also provide a Customer Protection Guarantee for fraudulent activity. A 2017 Cisco Security Report found that: “74% [of security professionals] believe their tools are very or extremely effective in blocking known security threats. video. This eBook is designed for the entrepreneur that hasn’t had much exposure to marketing, knows he or she should be doing something, but isn’t sure where to start, how to focus, or where to double down when it comes to developing a marketing and business development strategy. Security. Are we expecting our blue-team “friend” to close the deal or is there something that ONLY we can do because of product X or person Y that we have on staff? 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